I recently graduated with an MSc in Public Relations and Communications from Ulster University. Prior to that I had been awarded a BA Hons in English and French from Queen's University Belfast.
When I finished my undergraduate degree, I was not entirely sure what path I wanted to take, but I knew that I loved writing and the media. After spending some time researching master’s programmes in different areas, I discovered public relations and communications. This seemed like the perfect fit, as I was interested in combining the skills learned at undergraduate level with the practicality and creativity of PR and communications.
During my master’s, I focused on developing transferrable skills and was exposed to a range of topics including, crisis communications, content strategies, and navigating the media landscape. I particularly enjoyed working on a real life project, creating a public relations strategy for a local voluntary group. I was delighted to have won an award for my work on this project.
Like many graduates, I stepped into my first real job without fully knowing what to expect. During my masters degree, I completed a short internship within a PR Agency which provided me with a great first insight into the world of PR. I was keen to get a job where I would have variety and the chance to work with different industries. A position with an agency appealed to me, as I knew that I would have the opportunity to learn fast, be exposed to a range of clients, and explore different aspects of PR.
I joined MKC Communications Ireland at the start of this year, and I work with a wide variety of clients across different sectors. Whilst I am still settling into my role, the insights I have gained so far have shown me that PR is one of the most dynamic and rewarding fields for a young professional.
Throughout my studies, I found that I was drawn to the concept of building trust through communication and the role storytelling plays in PR. In practice, it is about crafting a message that fits a client’s voice, speaks to the audience, and adapts quickly to a fast-moving media landscape. One day I am drafting a press release for a client announcement, the next, I am helping film a video for our social channels or I am carrying out media monitoring to measure coverage for our clients. No two days in this job are the same, and that is what really appeals to me.
Often, people do not fully understand what PR is about, and they forget that a big part of our job is always being strategic. PR is not just about getting coverage; it is about shaping perception and building relationships. We are not just talking to journalists, we are conscious of the wider picture, we are thinking of stakeholders, customers, and even future employees. Positioning, enhancing reputation, and developing long-term trust are key to ensuring success.
PR is a very fast paced area, with tight deadlines and news cycles that do not wait. From very early on, I had to learn how to balance multiple projects, adapt my tone for different audiences, and respond in a timely manner to client feedback. This environment has presented me with challenging situations, where I have learned the importance of how to manage yourself and your workload. As someone who thrives in a fast-paced environment, having the ability to pivot and respond to new challenges everyday is what makes PR a great fit for me.
I have worked as part of a team on many occasions, whether that was during my part time job, or playing sports. Teamwork is essential in an agency. Public relations is collaborative to its core, and I have had the opportunity to learn from senior colleagues, all of whom bring different perspectives to the table.
For any graduates beginning their career, the advice I would give would be this: remain curious, adaptable, and be prepared to learn fast. Do not be afraid to ask questions or suggest something new, make sure that you say yes to any opportunity you are offered and most importantly enjoy the experience.
