With social media grabbing all the headlines these days, it’s easy to forget just how important radio remains in Irish life. 85% of us tune into a radio station every day and the average listener takes in a daily helping of just under four and a half hours of music and talk. Morning Ireland remains
Here at MKC Communications, we are often asked by our clients why sometimes the headline on an article bears no relation to its content. A prime example is in today’s Irish Examiner – a newspaper which is fought over by sections of this office as certain Munster people grab it to read its sports section.
Ask any PR person and they’ll tell you they can spot a novice or untrained media performer in the first few seconds of a radio interview. Our ears are finely tuned after years of providing advice to clients on the do’s and don’ts of the interview. My own PPP (personal pet peeve) is the interviewee
A few weeks ago, my colleague Michelle wrote a blog on the communications fiasco which was the Household charge. You’d think the Government would have learned a few lessons since then but events in recent days relating to the installation of water meters suggest otherwise. Indeed all of the signals to date are of two
Did you hear the one about the lucky Irish person who won a new Mercedes by simply liking a Facebook page? You might not have but it’s worth looking at the spoof competition run by Denis Mahony Motors on Friday 30th March as there are some important lessons in social media management to be learned.
The decision by Government to hold a referendum on the Fiscal Treaty came as something of a surprise. Many commentators believed that the narrowly framed Fiscal Treaty had been framed so as to avoid the need for Ireland to hold a referendum. The reasons for the decision to do so remain unclear, but may be
Photocalls are a daily feature of our life as PR professionals and as a communications tool they are invaluable. Just as a press release communicates a message, a picture can tell ‘a thousand words’. On any given day picture editors receive hundreds of images from event launches, openings, media briefings to mention a few. So
This blog is about how Ireland needs Brad Pitt. Well, kind of. A couple of weeks ago, I had the pleasure of seeing Moneyball, the film starring Brad as baseball manager Billy Beane (if you haven’t seen it, check out the trailer here, then go see it, it’s great). It’s based on a true story
In America, there is a lovely tradition at Thanksgiving where everyone gathered around the table for thanksgiving dinner tell of one thing that they have to be thankful for during the past year. Here in Ireland, we don’t tend to sit around the turkey at Christmas espousing our reasons to be grateful, and we’d probably
It’s no surprise that 2011 has been a massive year for social media. The ubiquity of channels like Twitter, Facebook and LinkedIn has continued to grow exponentially, with each assuming a very significant part in the daily life of Irish business, political and the mainstream media itself. A look back over the 2011 social media