Communications and public relations are core activities for MKC Communications but what sets us apart from many other Irish PR agencies is our approach.
We have developed a bespoke methodology which ensures that the communications strategies we develop are closely aligned with the business objectives of our clients.
Planning is a key strength of MKC, bringing structure to all communications programmes developed for our clients.
Prior to undertaking any significant press announcement, lobbying programme or communications activity on behalf of a client, we develop a comprehensive plan which outlines the objectives for undertaking the programme and the performance targets to be met. At MKC, we apply an integrated and strategic approach to all media, across both external and internal audiences.
Whether it is communicating the day-to-day activity of an organisation, sharing insights or managing issues, we integrate traditionally recognised mediums with social and digital communications methods such as social media channel management and video content production to ensure impactful and tactical cut through and an overall return on investment.
We never over-promise to a client, wasting their valuable time and resources by communicating information or a story which we do not believe will provide value for their business. The journalistic background of many of our staff and directors is of critical importance in this respect. We have a deep understanding of how the media works and what journalists require to assist them and not hinder them in their jobs.
We understand that our reputation in how we act as public relations professionals is inextricably linked with the reputation of our clients. Equally the high standards we apply at all times reflect positively on our clients.
Our specialist corporate communications skills and public relations services are highly focused providing us with unrivaled capability in acting as specialist strategic advisers to our clients.