Terra Liquid Minerals win Google’s Adopt A Startup Programme
Terra Liquid Minerals have been named the winner of Google’s Adopt A Startup Spring Programme. Joining alumni such as Veri, FoodCloud, NewsWhip, CoderDojo and Jobbio, Terra Liquid Minerals were crowned winners following a dragon’s den style finale held in The Foundry at Google’s EMEA Headquarters in Dublin on Thursday.
Google’s Adopt A Startup programme was set up to provide the Irish startup community with the insights and knowledge needed to help them grow their companies on a global scale. This year, over 100 startups applied for one of 30 spaces available on this year’s Spring programme.
Terra Liquid Minerals is an automated dispensing system for animal liquid supplements and medication. They work with farmers to improve herd health using agtech and automation to accurately feed minerals in water.
The seven other finalists who competed against each other on the night were CarTow.io, Dobiquity, Equine MediRecord, Huggnote, Kollect, Mummy Cooks and Openback.
Winner of the Adopt A Startup 2018 Spring programme, Padraig Hennessy, CEO, Terra Liquid Minerals said “We’re delighted to be named winner of Google’s Adopt A Startup programme and feel it validates the hard work we’ve put into the programme over the past twelve weeks. We set a number of OKR’s (Objectives and Key Results) at the outset of the programme and we achieved them with significant results with the help from our team of Googlers.
He added, “Our business provides smart technology to farmers across the country to ensure their herds are receiving the correct minerals on a daily basis. At the moment, the majority of our sales leads are in Ireland which is why one of our objectives for the Adopt A Startup programme was to increase the number of targeted hits to our website from International users to help us scale globally. We found out that of the international hits we already had, there was a high bounce rate because of our .ie domain, to combat this we started to localise our website domain to different jurisdictions such as .co.uk which helped us increase the number of international visitors we had.”
30 startups completed for a place in the final before being whittled down to 8 who then made a seven minute pitch focusing on the results they achieved from taking part in the Adopt A Startup programme. The judges, Fionnuala Meehan, Head of Google Ireland – Colin Goulding, Director, Global Customer Care – Jane Gilson, Director, Large Customer Sales, Emerging Markets, Google – Sarita Johnston, High Potential Startup Division Manager, Enterprise Ireland and Shane Nolan, Director, New Business Sales, Google had the difficult decision of picking the winner from a superb line up of companies.
Speaking at the final, Paddy Flynn, Head of Google’s Ireland startup programme said: “Terra Liquid Mineral is a great example of an innovative Irish company bringing new technologies to traditional sectors, in this case agriculture. Terra Liquid Mineral has developed an Irish solution to a global problem and have the potential to be a gamechanger in the sector.
“Terra Liquid Mineral was chosen by the judges because of the significant progress they made over the 12 week mentoring programme. Their targets were ambitious and focused on helping them scale their company and develop new sales pipelines internationally”.
“I am pleased that all our Adopt A Startup companies have shown real promise throughout the programme and are representative of the many great entrepreneurial companies emerging across all sectors of the economy. Confidence is high among our entrepreneurs with a tangible self-belief in their abilities to compete globally. That is great to see and encouraging for all of us committed to developing a self-sustaining ecosystem for Ireland’s start-up community. We’ve still a journey to travel to reach that goal but there is no doubt that we are seeing elements emerge. With continued supports from Government and the private sector and a focus on skills and incentives we can make it a reality.”
To date, over 140 companies have taken part in Google’s Adopt A startup programme which forms part of Google’s commitment to the startup community in Ireland. These companies have gone on to expand, grow their employee numbers and raise significant capital funding.
Terra Liquid Minerals will receive €10,000 in AdWords credit and will become eligible for the Google Cloud Platform for startups which comes with $100,000 Google Cloud Credit. The seven runner ups will also be eligible for the programme, along with $20,000 Google Cloud Credits.
Meanwhile, runner up Openback was awarded with €5,000 in Google AdWords credits. Huggnote who placed third received €3,000 in Google AdWords credits. Dogpatch Labs, Ireland’s leading tech and co-working community awarded a special prize of six months free hot desking to Staypal.