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Three Times more “YES” Articles than “NO” Articles On Same-Sex Marriage Referendum

Ireland’s national newspapers carried three times more “Yes” articles than “No” articles about the Same-Sex Marriage Referendum in the three week period from May 1st to May 20th.

The finding is based on independently conducted research commissioned by PR and Public Affairs company MKC Communications from Newsaccess Media Intelligence.

A detailed analysis of coverage of the Referendum in ten national titles – Irish Times, Irish Independent, Irish Examiner, Daily Mail, The Herald, The Star, Sunday Independent, Sunday Times, Sunday Business Post, and Mail on Sunday — showed that there was a total of 424 “Yes” articles across those titles in that period, with just 135 “No” articles.

A further 214 “Neutral” articles were carried in the same period by the same newspapers.

This is not an opinion poll. All articles were read and analysed by Newsaccess Media Intelligence in terms of whether the tone of the piece was in favour of a YES vote, a NO vote or a NEUTRAL analysis of the referendum.

“Because of the enormous significance of tomorrow’s Referendum, and the welter of charge and counter-charge about the media’s treatment of the subject in recent weeks, we decided that it would be an important exercise to bring some scientific measurement and facts to the issue of how the Referendum debate was reported in Irish media. 773 articles were printed in the newspapers analysed in a three week period, and the level of coverage for a single topic is possibly unprecedented in recent times”.

“Unlike broadcast media, which must provide balanced coverage of referenda, the print media are not subject to such strictures and this research confirms the broad and widespread support in the Irish print media for a ‘Yes’ vote”, said Laurie Mannix, Managing Director.

For copy of the report please contact MKC Communications 01 7038600