MKC Communications Logo

Press Releases

Consumers increasingly vigilant on mobile phone costs

8 in 10 feel they’re being ripped off by mobile networks

Research for Virgin Media by independent research firm iReach shows Irish consumers feel they’re being ripped off by their current mobile phone providers and are looking for better value.

86% of 1,000 Irish adults surveyed said they would switch mobile network provider if their phone bill was to be increased.

81% said they feel they’re being ripped off by mobile phone networks.

6 out of 10 people said that price is the number one factor when choosing a provider, with coverage and data provided coming 2nd and 3rd.

76% of smartphone users would be interested in a mobile phone contract that allows you to reduce monthly bills once you have paid off the actual cost of the smartphone.

The research also gave a glimpse into how deeply engrained smartphones are in our everyday lives with a third of people surveyed saying they couldn’t live without their smartphones. Over half of smartphone owners surveyed said they use their phone smartphone on the couch watching TV.


61% think “being locked into a contract” is a rip off attempt by networks.

40% say would go on a holiday with mobile savings from the switch to more affordable provider.

Paul Farrell, Vice President of Commercial, Virgin Media said: “This survey shows that Irish consumers are fed up of paying too much for their mobile phone bills and generally being screwed over by mobile network providers. That’s why we’ve brought in the most competitive mobile offer in Ireland with unlimited data, calls and texts and a 30 day contract. You can also pay off your handset separately to your phone bill so you know exactly where you stand.”

Virgin Mobile’s Unlimited Plan offers everyone unlimited 4G data, calls and texts for only €25 a month on a 30 day rolling contract and, of course, you can bring your current number with you.

This fantastic deal gets even better for Virgin Media customers with our ‘5 For 5’ offer which gives you your first 5 months for just €5 on the same unlimited plan – we call it mates rates!