CSR & Community Liaison
CSR
Corporate Social Responsibility (CSR) is a hot topic in today’s business world and more and more companies are beginning to recognise it as a key aspect of best business practice.
MKC aims to provide a practical approach to CSR and provide key insights into how such activity can be best aligned with a company’s overall business objectives and strategy. MKC can help businesses to incorporate CSR into a wider Public Relations strategy.
MKC can also help businesses build connections with society while enhancing their brand reputation through its community liaison service. MKC can provide assistance to organisations when engaging with community groups to win public support for their endeavours.
COMMUNITY LIAISON
Every day organisations bring forward initiatives or projects, many of which will affect the communities around them. Whether these initiatives and projects succeed or fail will often depend on the response of those same communities.
MKC Communications and Nurture Development have combined their respective expertise in Community and Public Relations to provide a community liaison service that will enable organisations to engage and win public support and put opposition in context at local level.
When you engage with people at an early stage and in an open and transparent way, they will respond much more positively and often bring real value add to initial proposals. With a wide array of communication, consultation and liaison tools at our disposal we can ensure that:
- The local community, politicians and the local media get the real facts
- Expectations are managed
- Support is nurtured
- Concerns are aired and put in context
Our role is to facilitate the consultation process with local residents, public officials, councillors, TDs, not for profits, the local business community, issue groups, associations, the media and other local influencers with a view to maximising support for projects and contextualising any opposition.
Services include:
- Public consultations; focus group sessions; information/exhibition roadshows; one-to-one/door-to-door consultations and opinion surveys; social auditing of project area
- Liaison services include contact point and provision of intermediary supports with a view to maintaining dialogue with local community and key stakeholders
- Media and Community communication strategies, newsletters, e-consultation, website development and information materials.
