Online Communications

With internet usage and access in Ireland standing at over 90 per cent, Irish companies are increasingly realising the importance of having a significant presence on the internet and engaging the web to engage with audiences online.

A modern, well-designed and informative website is now expected for most organisations and getting the content and presentation right is key for portraying a good company image. MKC advises clients when planning the structure and layout of their websites and also assists in the development of design, content and website text.

Online advertising has become popular as a method of increasing visibility of your website on search engine pages. MKC helps companies improve their visibility online through online advertising and we currently manage successful online advertising campaigns for a number of clients.

Companies of all sizes from different industry sectors are also becoming increasingly interested in incorporating social media tools into their PR and marketing campaigns. Frequently used tools include blogs, social networking sites such as Bebo and Facebook, and microblogging sites, like Twitter.

Integrating social media into a company’s PR campaign can provide important opportunities for businesses to communicate directly with online communities.

MKC has developed Facebook campaigns to support a number of significant initiatives for Campbell Bewley Group, Ireland’s leading hot beverage company, including Fairtrade fortnight and Ireland’s Biggest Coffee Morning, run in aid of Hospice Ireland.