Media Relations

Central to any successful PR campaign is an effective media relations programme. MKC’s experienced team has built strong relationships with Irish business, news and technology journalists, which means we have a better perception of media requirements and media trends. Journalists can rely on MKC as a reliable source of trustworthy and newsworthy information.

MKC’s deep understanding of the media allows us to generate and deliver the right messages to the right people at the right time. The tools for effective media relations include writing and issuing effective, coherent press materials, managing photo calls and organising press conferences and press briefings.

Customising media activity to match the client’s objectives is also vital. MKC works with each client to develop a set of realistic and achievable media relations objectives and ensures that the level of exposure meets these goals.

This is achieved through the use of strategically focused media relations tactics, from the creation of targeted media lists, and well written press releases, to closely liaising with key target media. This activity can, for example, take the form of identifying key health correspondents to attend the launch of a new pharmaceutical company or liaising with business correspondents at the time of a significant corporate announcement.

MKC understands the importance of targeting regional and local media as well as correspondents in national print and broadcast media. Tailoring press releases and media activity for local newspapers and local radio stations and securing interviews on local radio programmes helps clients to drive their message throughout the regions.

Many companies will have realised the importance of media relations in times of crisis. MKC works with clients to develop clear and effective crisis management plan and in the event of a crisis, mediate between the client and the media to ensure the media outlets are fully informed of the situation.

MKC provides a full service press office service for clients including the Irish Crimestoppers Trust and Google. As the ‘press office’, MKC is the primary point of contact for media on behalf of clients, both in terms of answering press queries and engaging in more proactive media relations outreach.

In order to measure media relations activity, MKC provides its clients with a comprehensive media monitoring service as well as a media evaluation reporting service to analyse media coverage achieved.