When the Wendy’s Twitter account replied to sixteen-year-old Carter Wilkinson’s question about how many retweets he would need to earn a year’s supply of free chicken nuggets little did they know that the screenshot of their reply would be on its way to having the most retweets in Twitter’s history? As it stands, Ellen DeGeneres‘s
There was an overreaction on all sides of the equation including the crew, the security authorities and perhaps even the individual passenger himself on United Airlines flight 3411 – albeit the passenger, having paid their fare, had a reasonably held entitlement and expectation to travel, without having the air miles beaten out of him. The
As we count down the days to the Easter weekend, the discussion around Good Friday and the traditional closure of the pubs inevitably rears its head. Each year we hear reports of tourists who are slightly dismayed as they wander around the city looking to taste a pint of the black stuff. People talk of
Between February and November last year, “fake news” stories on Facebook got 8.7 million likes, shares and comments or other form of engagement. The alarming bit is that “real news” only got 7.3 million interactions (Kate Shanahan “Give young people the tools to fight back against fake news” The Irish Times, 23/2/17) Another study by
“Something terrible has happened; the Irish have become hard-working and sober.” This was the view of Homer Simpson’s when he and his family visited the Emerald Isle, back on St. Patrick’s Day 2009. It was a positive stereotype, which was nice for a change. But there is no fun in that. We’re all looking forward
Finding it impossible to keep track of Donald Trump’s Tweets? Twitter’s biggest strength and weakness – simultaneously – is that every tweet from every person you follow shows up in your feed. Eventually you reach a critical mass and it becomes difficult to keep up with anything. To fully utilise the benefits of Twitter you
In an age where ‘big data’ is one of the hot buzz words swirling around the technology and consumer electronics spheres, Spotify, one the world’s leading music streaming services, is using their own user data for witty and weird results. In the first of their more recent media campaigns, Spotify used their enormous stash of
For those who stayed up – like me – or those who woke up to the result, the outcome of the US Presidential election poses any number of questions about politics, democracy, media and, crucially, the medium term prospects for the US and global economy. But bringing things a little more local to our experience
It is no secret that social media has turned the world of public relations on its head. With so many new mediums to express a message, the public relations industry has been forced to think outside the box and use these new methods of communication in order to get their client’s message to their target
I found myself thinking about the Lego Movie as the entrails of the Budget were being pored over this week. It’s ok, as father to 8 and 10 year old boys I’m now allowed to watch these movies openly. But more particularly it was the insanely catchy song from the movie – ‘Everything is Awesome’.