With 12 million monthly unique visitors, Pinterest looks set to make its mark in social media
For those, myself included, who like to think they know a bit about social media I have to hold up my hands to say that until a week ago I knew very little about the latest social media phenomenon, Pinterest.
Before you zone out thinking that this is just another social media craze, have a look at the statistics. Traffic to Pinterest has increased by 429% between September and December 2011. It has more than 12 million monthly unique visitors, more than 10.4 million registered users and more than 9 million Facebook-connected users. It is also now listed in the top 5 social referrers to websites and blogs.
The site emerged in 2010 and quickly became popular with brides and those in the fashion industry. But in recent months, companies and brands have embraced Pinterest as a method of telling their story through images. It is being deemed the fastest growing site ever with some commentators going as far as saying it is rivaling the likes of twitter in driving traffic to corporate websites.
So what is it all about?
Pinterest is an online pinboard where users can ‘pin’ images online and share them with friends. Put simply, remember when you were little and made collages in school? Pinterest allows you to create an online image collage and then share your collage called a ‘pinboard’ with other Pinterest users. Your images are known as pins and boards can be created on any topic imaginable e.g. DIY, Weddings, Cooking.
A pin can be added from a website using the ‘Pin It’ button. Each pin added using the ‘Pin It’ button links back to the site it came from. Adding a ‘Pin It’ button to your product pages or blog posts will allow customers and readers to pin your products onto Pinterest. The ‘Pin It’ button is made to look like and function similarly to both Facebook’s and Twitter’s button and putting them together on your website will increase the social awareness of your products.
To date it is mostly American brands that have a presence on Pinterest. A great example is natural and organic food retailer Wholefoods who have pinboards related to food, recycling, green living, holidays, cool kitchens, and food art. Other US brands worth checking out include a family owned creamery in Vermont Cabot Cheese, and retailers Gap and Pottery Barn Kids.
Last week Eason’s became the first retail brand in Ireland on Pinterest, while Silicon Republic are the first media brand to install a Pinterest button.
Pinterest seems to be one of those social media tools which everyone wants to be on but aren’t quiet sure how to use it or what to do with it. While the impact and results Pinterest generates for Irish brands may take time to emerge, it appears that this latest social media site has huge potential and cannot be ignored.