Last Friday, MKC Communications en masse attended the Oscars of the PR world – the PR Excellence Awards 2012. The awards are a time when the great and the good of the PR world come together. It’s a time to celebrate the successes, to have our work acknowledged and to look at each other and say ‘where did the time go since last year?’.
There was strong competition among Ireland’s PR agencies in 17 award categories with over seven different PR agencies picking up awards.
I’ve attended many ceremonies over the years and it’s always an interesting event where you see award submissions and think ‘I don’t recall seeing any media coverage of that, how did I miss it?’ and for others you think ‘Well if they don’t win I’ll be shocked’ and while there were no major shocks on the day my personal favourite award went to H+A Marketing + PR for the Queen’s visit to Cork which produced, in my opinion, the PR shot of the year.
MKC Communications took home a gong for its work promoting the Dublin Web Summit & F.ounders events in the ‘Event over €25k’ category. The judges praised the strategic and cost effective media relations programme, designed to support two, coinciding, sizeable and significant events. What most impressed the judges, however, was the genuine entrepreneurial approach guiding it. The international digital community became so engaged with the Dublin conferences that they have been hailed as the top European Tech Events of the Year.
Julie Dilger, Mike Miley and Michelle Tritschler celebrate MKC’s success
Being shortlisted for an award and sitting with your hopeful client at the ceremony plunges you back to every childhood memory of entering a competition. Irish dancing, fleadh ceoil, ‘talent’ shows, sports days – any contest that may require skill or talent to win, but not to enter.
Memories of sitting nervously hoping you’d won while your Mammy would say “Now remember its OK if you don’t win it’s the taking part that counts.” Shooting sidelong daggers at her you’d whisper “I know Mammy” but secretly you’d think NO NO victory is MINE while rehearsing your acceptance speech in your head. When your name wasn’t called, your face would drop and your dignity and faith in mankind would hit the floor along with your packet of hard boiled sweets. Robbed. Nothing could stop your bottom lip trembling.
I’d like to say things change as an adult. Perhaps the crumpled bag of sweets is replaced by a long stem glass of something bubbly and your Mammy isn’t there to nurse your bruised ego. Maybe your bottom lip is now more red and glossy and the tremble, when you name isn’t called out, a little less visible to the naked eye, instead replaced by a smile to rival any aer lingus cabin crew member.
But deep down, even though we know it’s great to make the shortlist and be highly commended against such stiff competition, things don’t change that much. We all love a winner – except when it’s not you. And when the drinks are drunk and dancing done, you catch a taxi home and slump on the sofa thinking “Ah well better luck next time” and smile at how mature you’ve become over the years compared to those childhood memories of losing. Then you look at the empty spot on the mantelpiece while you kick off your shoes and think, OK I’m definitely going to win next year!