Don’t lament the possible demise of the Sunday Business Post, get out and buy it !
This week the sad news emerged that an Interim Examiner had been appointed to the Sunday Business Post as its parent company, Thomas Crosbie Holdings (TCH) Ltd went into receivership.
First established in 1989, the Sunday Business Post (SBP) has 76 full time employees, 123 freelancers and a readership of 140,000 per week. Unfortunately it has been making a loss since 2009 and, with the loss of support from TCH, it needs significant investment to survive.
As communications professionals, the prospect of losing yet another Sunday newspaper is a grim prospect and unfortunately one that could become a stark reality. Sunday papers offer opportunities for more thorough analysis of the week’s news and wider features stories. This is something the SBP is excellent at and would be sadly missed if the paper doesn’t survive.
Over the last few days there has been plenty of discussion in MKC on the future of the SBP, and how it might boost its fortunes. One strongly canvassed opinion is that the word ‘Business’ should be removed from the title. It is more than just a business paper and simply changing the title to ‘The Sunday Post’ would remove the impression that it is a paper for the suit brigade only, and perhaps attract a broader-based readership. Secondly, for the sports mad members of the office, it was suggested that a good quality sports section should be added.
Finally, we could all play a part in helping the paper’s fortunes. Instead of lamenting the papers potential demise, more people should get out and buy the SBP every Sunday!