Afternoon tea becomes big business
So afternoon tea is all the rage now and I’ve experienced it for myself!
In the past, I would have described an afternoon tea, a bit like my morning tea– milk no sugar please!
Mums and daughters, hen parties, siblings, friends catching up over fancy sandwiches and cream buns! As I munched on my triangle of prawn sandwiches, san crusts of course! (Yes I could hear that Cork man rant!) I looked around at the weekday afternoon buzz in the Hotel. It is far from afternoon tea and prosecco we were raised!
Some of the descriptions of afternoon tea online include “high tea”, “Unique afternoon tea” (even though most hotels in the country are offering it), “Vintage tea”, “Fusion Tea“(tea should only be fused with milk!), “sumptuous tea”, “traditional tea”, and if you don’t want “traditional” try “revamped traditional afternoon tea”, “relaxing afternoon tea”, “Best afternoon tea”, “garden afternoon tea”, “perfect afternoon tea for all ages”(well it is tea and buns!) “a cracking afternoon tea” (maybe for Easter), “children’s afternoon tea” (where is the bouncy castle?!).
Of course it is all an afternoon tea “experience”! And we are told we must fill our lives with experiences and must not miss out on the afternoon tea experience!
Add in a sparkling tea and it’s a great excuse and perfectly acceptable, and dare I say it very enjoyable, to have prosecco at 3pm on a Wednesday. Or swap the prosecco for gin! The “experience” is endless!
So what was once a down time, quiet time in empty hotel dining rooms are now filled with happy people scoffing delicate finger sandwiches, fancy pastries and cakes and of course drinking tea!
Well done to the Hotel industry for this marketing success!