Adding Value Through Video
Last week, thanks to a share on Facebook, I caught a glimpse of this great YouTube video made by the students at Coláiste Lurgan during July.
Without doubt translating one of the summer’s big hits as Gaeilge and dancing around with your Irish college friends is probably the most fun you’re going to have preparing for your leaving cert oral. However, videoing and editing it and then uploading the results to YouTube is taking it to the next level. It ensured that what was a fun and educational experience for all those involved became a super promotional tool for the Irish language and a great PR coup for Colaiste Lurgan.
Fast forward a week and the independent Irish language summer school has a huge internet sensation on its hands. There is currently over 1.25 million views on YouTube, huge amounts of chatter about the video on social media, plenty of it as Gaeilge, and wide coverage of the story in the mainstream media.
What the video shows is that with a bit of creativity and effort, it’s reasonably straightforward to produce a valuable communication tool. While not every effort is going to be a winner, well-made and well promoted videos are a really great way of communicating key messages about your organisation to a potentially massive audience.
So here are some tips to think about when considering how a video could form part of your communication plans:
Be creative – a little creativity goes along way and casting the net as wide as possible for ideas at the start of the process will definitely pay off.
Link it – if possible try to find a good link for your story to the stories and events that people are talking about. RTE 2FM DJ Hector had an inspired moment last week when he created this video celebrating Rob Heffernan’s win in the 50km walk at the World Athletics Championships in Moscow.
Have fun – successful and popular videos tend to be ones that people are enjoying themselves in. While this might not be possible or suitable in every case, viewers tend to be a lot more receptive to smiles.
Spread the word – while your video is the talking point and will stand or fall on its own merits, engaging with professionals who can raise awareness of it among the media and key influencers is a great way of increasing the potential audience that will see your finished product.