The number one priority when trying to develop a successful social media marketing campaign should be engagement. It’s one thing to launch a social media marketing campaign but it’s another thing entirely for your customers and the population at large to connect with it.
On this front, no one can deny that the recent Old Spice online campaign has set a new benchmark for engagement. Through an integrated Twitter, Facebook and Youtube campaign, the ‘Old Spice Guy’ responded to queries from celebrities, bloggers and other people. The campaign has been universally acclaimed a success, with prominent news blog Mashable declaring the campaign to be “the future of marketing”.
