Looking at the 2012 Google Zeitgeist, it’s easy to say that the year just gone really was an incredible 12 months (disclosure: Google is an MKC client). But what do the next 12 months herald? As an Irishman, I think there are 10 reasons why it’s going to be great: 1: The World, including
2012 could best be described as an ‘annus horribilis’ for the media world which could now do with some good PR to rebuild trust among the general public. In a country where 3 million people listen to radio everyday and where newspaper readership remains extremely high, journalists were highly trusted as a source of accurate
With the controversy still raging around various provisions of last week’s Budget 2013, and without making any value judgements on particular issues, one very clear lesson is the need for Government to better equip its TDs and Senators with the rationale for various decisions taken. Of course, one immediate riposte is that because of the