Photocalls are a daily feature of our life as PR professionals and as a communications tool they are invaluable. Just as a press release communicates a message, a picture can tell ‘a thousand words’. On any given day picture editors receive hundreds of images from event launches, openings, media briefings to mention a few. So
The tragic demise of the Costa Concordia has dominated headlines in Italy and further afield for the past ten days. If it wasn’t such a catastrophe, the multiple strands that have emerged on a daily basis would make a compelling plot for a daytime soap opera – a cowardly captain, a mystery blonde, a last
This blog is about how Ireland needs Brad Pitt. Well, kind of. A couple of weeks ago, I had the pleasure of seeing Moneyball, the film starring Brad as baseball manager Billy Beane (if you haven’t seen it, check out the trailer here, then go see it, it’s great). It’s based on a true story
Given the bewildering pace of technological change, featuring torrents of mobile phones, e-readers, apps, social media platforms, and countless other devices, it’s difficult to single out the foremost architect of this lifestyle revolution. Many tech company visionaries and achievers come to mind, but it’s doubtful if any of them would begrudge pre-eminence being accorded to